Profile
This is me
If I could describe myself in one sentence, it would be “driven by creativity.” I have always been a creative person throughout my entire life whether it be through fashion, design, or strategic planning. Needless to say, I thrive in an environment that encourages innovation.
Expertise
UI/UX, Web Design, Wireframing,
Branding, Product Design, Social Media Management, Content Creation, Graphic Design
Experience
01/2022 - 05/2022
Social Media Specialist
Established the social media branding behind Canopy Insurtech and kickstarted their online presence. Responsibilities included graphic design, video editing, content strategy, and Facebook and Instagram ads.
10/2021-05/2022
Research Assistant
Supported the primary researcher in the Peer Relationships in Childhood Lab, specially in the PRISM (Promoting Relationships in Social Media) Project. Worked closely with the research team to organize data to be analyzed further.
10/2020-09/2021
Vice President Marketing
Established the brand of UBC Mental Health Initiative. Managed marketing executives by creating a content calendar and leading weekly meetings. Strategized and executed promotional content and CRM tools to spread awareness on mental health in Canada.
09/2021-05/2022
Digital Marketing Associate
Responsible for four clients during my internship at Volantt Marketing agency. Managed social media accounts and created content for two Canadian realtors. Used Figma to create UI/UX wireframes and designs for Mantaray, a satellite company. Led the design team to establish new product designs and prototypes for Maya, a vitamin patch company.
06/2021-05/2022
Curator
Worked at Get Thrifty with the Lead Curator and the marketing team on logistics and incentives. Contact and coordinate models with the Design and Media Team, alongside curating outfits and photoshoot themes, and scheduling fitting dates and shooting date. Importantly, understand the fashion industry, including latest fashion trends, fair pricing, and creative styling
09/2020-06/2021
Social Media Manager
Utilized Hootsuite to schedule content for the Fraser River Indigenous Society. Maintained a consistent posting schedule which increased their Instagram following by approximately 250%.
07/2021-05/2022
Assisted VP Marketing of the UBC Psychology Students' Association in online event promotions through creating material to be posted on social media. Supervised the Graphic Designers and Photographers. Coordinated and led bi-weekly meetings with committee.
05/2021-05/2022
UI/UX Designer
Utilized Figma to create flows, wireframes, and UI components to create a responsive and modern mobile app in collaboration with the back end development team. Designed the self-efficacy exercises for a mobile app that helps students with productivity and learning
10/2020- 04/2021
Social Media Manager
Managed and created content for the social media accounts of FIMRC (Foundation for International Medical Relief of Children) - UBC Chapter. Worked closely and collaboratively with the internal and external team to strategize content needed for upcoming events. Increased following by approximately 160%.
Media Director
Tools
Mailchimp
Final Cut Pro
Hootsuite
Octopus CRM
Adobe Creative Suite
Figma